Have you searched the internet for statistics about the number of online advertising messages the average North American is exposed to in an average day? I can tell you – it’s a bit staggering.
On a DAILY basis, we are exposed to anywhere from 4,000 to 10,000 marketing messages.
Seems like everyone is trying to sell us something. As marketers we also know that it can take 7+ contacts with a potential customer before they take any action. It can take a long time to break through the filters and to catch them at just the right time when they are looking for what you have to offer. That’s where autoresponders come in to play to help automate the process. Can you imagine if you had to manually contact each lead for your product 7+ times? Your whole day would be filled with doing follow-ups. Technology has certainly been our friend in that respect. You can set up a series of follow-up emails that will go out automatically at specified times to “drip” on the prospect and keep you in front of them. If you need access to an autoresponder and the other important tools required to run an online business, fill out the form to the right and I’ll be in touch.
The downside to this is that as online consumers, we start to develop our own filtering to help us deal with it, which means that the online sales messages or advertisements become less effective.
So as online marketers/affiliate marketers, how do we make our message stand out so that we can be more effective and get better results?
In my opinion, in order to make more sales you need to NOT try to sell.
I know… you think I’ve lost my mind, right. How can I make more sales if I’m not selling?
I believe that as online marketers we need to focus on providing value to a potential customer in order to build trust. Approach it from the standpoint of how we can help them rather than how much we can sell them. By providing value we can separate ourselves from those that are just trying to separate them from their money and in the process build a much stronger relationship with them. It becomes a WIN-WIN scenario in their minds (and ours too).
Most people don’t want to be sold, but by providing value and building trust they can be led to a buying decision, and who will they buy from? Someone who sends them a sales letter or a trusted friend who has been helping them?
I believe it is the latter.
What do you think?
…Dave