Have you heard the saying that “the money is in the list”? When you have your own list of qualified buyers, the chances of you emailing an offer and generating sales is much higher than if you are dealing with cold traffic. This is because you have a list of people that you have built a relationship with, so they will trust you and respond to your offer. Building this relationship is made much easier when you use an autoresponder.
An Internet Marketing business is made much easier with the use of a dependable autoresponder system. It allows you to consistently follow-up with your prospect without requiring any effort on your part. You may decide that a 5 part e-course is the best way to generate interest in your products. Using an autoresponder, your messages can be set to go out automatically on the appropriate day based on when someone signs up. You don’t have to manually send emails to hundreds (or possibly thousands) of people every day while trying to keep track of which email they should receive. Technology can be your friend and take care of it for you. This will also keep you front of mind for your prospective buyers.
You only have to set up the autoresponder once and then you can rest easy that your emails will go out at the appropriate times, saving you a lot of time to spend on other important activities.
There are many uses for an autoresponder system, limited only by your imagination.
You may have heard that a potential customer must hear your message at least 7 times before they make a purchase. Automating these follow-ups with an autoresponder system can make it all happen automatically. If you had to do all of these follow-ups manually, it is doubtful that you could keep up once your business starts to grow. It also lets you build a better relationship with a prospective buyer rather than going for a sale right up front. More than likely, they won’t buy on the first contact. By having them added to your autoresponder, they’ll receive your followup messages like clockwork.
Using an automated autoresponder system, you can build interest gradually over a period of time. Start by providing general information that your product is related to. Each following message can provide more information about how your product can help your prospect achieve their goal. Rather than send a series of emails asking them to buy, explain over a period of time how your product can help them and why it is better than the alternatives. Explain what your product is, what it can do and how it will solve their problems. Once they realize this, they will be more likely to buy from you.
Sign up for the autoresponder series from other successful marketers and model your approach after theirs. Modelling success can help you shortcut your path to success. Success leaves clues!
There are many autoresponder system out there. I have tried a number of them and have settled on MailMarketer Pro which is part of the GlobalNPN set of tools. It has all the features of many of the other systems (and some they don’t have) at one fixed cost. The price doesn’t increase as you list size grows. You can perform split testing and use triggers to move prospects from one list to another based on actions they take. Plus, there’s a 15 day $1 trial so you can check it all out. Even the base subscription level comes with additional tools to help you not only create unlimited autoresponder series’, but also to create tracking links and url rotators to help you monitor how successful your marketing is.
Want more information? Check it out at Global NPN Main Site or contact me for more details.